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zapisa / records: 37427 pogodaka / hits: (9 ) 9
1. članak / article A conceptual framework for managing lodging brands: a balanced-scorecard approach ...
Jackson, Leonard A.. A conceptual framework for managing lodging brands: a balanced-scorecard approach / Leonard A. Jackson, Hailin Qu. - 2008. // Journal of quality assurance in hospitality & tourism. Vol. 9 (2008), No. 2
2. članak / article An examination of the relationship between employee perception and hotel brand equity ...
Tsang, Nelson K.F.. An examination of the relationship between employee perception and hotel brand equity / Nelson K.F. Tsang, Louisa Y.S. Lee, Frances X.H. Li. - 2011. // Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 5
3. članak / article Co-creating a nation brand "bottom up" ...
Hakala, Ulla. Co-creating a nation brand "bottom up" / Ulla Hakala, Arja Lemmetyinen. - 2011. // Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 66 (2011), No. 3
4. članak / article Hospitality marketing: a retrospective analysis (1960-2010) and predictions (2010-2020) ...
Dev, Chekitan S.. Hospitality marketing: a retrospective analysis (1960-2010) and predictions (2010-2020) / Chekitan S. Dev, John D. Buschman, John T. Bowen. - 2010. // The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 4
5. članak / article Hotel brand strategy ...
O'Neill, John W.. Hotel brand strategy / John W. O'Neill, Anna S. Mattila. - 2010. // The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 1
6. članak / article Hotel guest satisfaction and brand performance: the effect of franchising strategy ...
O'Neill, John W.. Hotel guest satisfaction and brand performance: the effect of franchising strategy / John W. O'Neill, Anna S. Mattila, Qu Xiao. - 2006. // Journal of quality assurance in hospitality & tourism. Vol. 7 (2006), No. 3
7. članak / article How affective commitment boosts guest loyalty (and promotes frequent-guest programs) ...
Mattila, Anna S.. How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila. - 2006. // The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 2
8. članak / article Opportunism in brand partnerships: effects of coercion and relationship norms ...
Dev, Chekitan S.. Opportunism in brand partnerships: effects of coercion and relationship norms / Chekitan S. Dev, Stephan Grzeskowiak, James R. Brown. - 2011. // The Cornell Hotel and restaurant administration quarterly. Vol. 52 (2011), No. 4
9. članak / article The role of brand affiliation in hotel market value ...
O'Neill, John W.. The role of brand affiliation in hotel market value / John W. O'Neill, Qu Xiao. - 2006. // The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 3
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