Traženo po: brand association

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1. A model of destination branding: integrating the conce4pts of the branding and destination image ...

Qu, Hailin. A model of destination branding: integrating the conce4pts of the branding and destination image / Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im. - 2011. // Tourism management : research - policies - practice. Vol. 32 (2011), No. 3

2. Attendee-based brand equity ...

Lee, Jin-Soo. Attendee-based brand equity / Jin-Soo Lee, Ki-Joon Back. - 2008. // Tourism management : research - policies - practice. Vol. 29 (2008), No. 2

3. Destination image: do top-of-mind association say it all? ...

Stepchenkova, Svetlana. Destination image: do top-of-mind association say it all? / Svetlana Stepchenkova, Xiang (Robert) Li. - 2014. // Annals of Tourism Research : a Social Sciences Journal. Vol. 45 (2014)

4. Reexamination of attendee-based brand equity ...

Lee, Jin-Soo. Reexamination of attendee-based brand equity / Jin-Soo Lee, Ki-Jon Back. - 2010. // Tourism management : research - policies - practice. Vol. 31 (2010), No. 3

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