Stepchenkova, Svetlana
      Destination image: do top-of-mind association say it all? / Svetlana Stepchenkova, Xiang (Robert) Li. - 2014.

KST: 363-2; KST: 4222; KST: 1043
* marketing destinacija * image i marka (brand) * Sjeveroistočna Azija
* znanstveni članak
* brand associations * brand awareness * destination image * image diversity * spontaneous recall * top-of-mind

* destination marketing * image and brand * North-East Asia

1. Li, Xiang (Robert)


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 45 (2014). - 46-62.

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