Jin, Naehyun (Paul)
      The role of brand credibility in predicting consumers' behavioural intentions in luxury restaurants / Naehyun (Paul) Jin, Seungwon (Shawn) Lee, Ji-Hyun Jun.

KST: 4222; KST: 224; KST: 3223-1-3; KST: 4221-2; KST: 1051
* image i marka (brand) * ugostiteljstvo - izvansmještajni kapaciteti * sigurnost potrošača * odluke, izbor, namjere * Sjeverna Amerika
* znanstveni članak
* brand credibility * brand preference * brand prestige * perceived risk * luxury restaurant * purchase intention

* image and brand * catering - nonaccommodation facilities * consumer safety and security * decisions, choice, intentions * North America

1. Lee, Seungwon (Shawn)
2. Jun, Ji-Hyun


U: Anatolia : an international journal of tourism and hospitality research. Vol. 26 (2015), No. 3. - 384-396.

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