Li, Jun (Justin)
      Describing and testing gender as moderator: illustrated substantively with a hypothesized relation between image, satisfaction, and behavioural intentions / Jun (Justin) Li, Yan (Belle) Yang. - 2015.

KST: 4222; KST: 363-2; KST: 4221-5; KST: 3223-1-1; KST: 1043
* image i marka (brand) * marketing destinacija * zadovoljstvo * ponašanje i iskustvo potrošača * Sjeveroistočna Azija
* znanstveni članak
* destination image * satisfaction * behavioural intentions * moderator effect * measurement invariance test

* image and brand * destination marketing * satisfaction * consumer behaviour and experience * North-East Asia

1. Yang, Yan (Belle)


U: Anatolia : an international journal of tourism and hospitality research. Vol. 26 (2015), No. 2. - 258-268.

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