What is most important in transferring goodwill from charity run participants to sponsors? / Wayne W. Smith ... [et al.]. - 2015.

KST: 81-19; KST: 4221; KST: 434-1; KST: 1051
* događajni turizam * motivacije * zadovoljstvo * sport * Sjeverna Amerika
* znanstveni članak
* corporate sponsorship * charitable events * sponsorship fit * event quality * corporate citizenship

* event tourism * motivations * satisfaction * sports * North America

1. Smith, Wayne W.
2. Pitts, Robert E.
3. Wang, Weishen
4. Mack, Rhonda W.


U: Event management : an international journal. Vol. 19 (2015), No. 3. - 305-316.

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