Dixon, Michael J.
      Using behavioral research to design better customer experiences / Michael J. Dixon, Matthew C. Walsman.

KST: 2413; KST: 3223-1-1; KST: 422
* management ugostiteljskog poduzeća * ponašanje i iskustvo potrošača * psihologija turizma
* znanstveni članak
* operation management * operations * consumer behavior * marketing and sales * other operations

* management of catering enterprise * consumer behaviour and experience * psychology of tourism

1. Walsman, Matthew C.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 55 (2014), No. 3. - 221-227.

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