Prasad, Keshaw
      Measuring hotel guest satisfaction by using an online quality management system / Kesh Prasad, Philip W. Wirtz, Larry Yu. - 2014.

KST: 2221; KST: 4221-5; KST: 216-2; KST: 1051
* hotelijerstvo * zadovoljstvo * kvaliteta u turizmu * Sjeverna Amerika
* znanstveni članak
* online quality management system * electronic guest comment card * tangible and intangible attributes * customer satisfaction

* hotel industry * satisfaction * quality in tourism * North America

1. Wirtz, Philip W.
2. Yu, Larry


U: Journal of hospitality marketing & management. Vol. 23 (2014), No. 3-4. - 445-463.

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