The impact of product placement strategy on the placement communication effect: the case of a full-service restaurant / Chu-Hao Cheng ... [et al.]. - 2014.

KST: 224; KST: 662; KST: 1043
* ugostiteljstvo - izvansmještajni kapaciteti * turistička promocija i informiranje - vrste i instrumenti * Sjeveroistočna Azija
* znanstveni članak
* product placement strategy * placement communication effects * TV dramas * full-service restaurants

* catering - nonaccommodation facilities * tourism publicity and information - forms and instruments * North-East Asia

1. Cheng, Chu-Hao
2. Liang, Rong-Da
3. Zhang, Jun-Shu
4. Fang, I-Jung


U: Journal of hospitality marketing & management. Vol. 23 (2014), No. 3-4. - 424-444.

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