Kim, Sung-Bum
      The influence of consumer value-based factors on attitude-behavioral intention in social commerce: the differences between high- and low-technology experience groups / Sung-Bum Kim, Kyung-A Sun, Dae-Young Kim.

KST: 733-1; KST: 224; KST: 3223-1-1
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * ugostiteljstvo - izvansmještajni kapaciteti * ponašanje i iskustvo potrošača
* znanstveni članak
* perceived consumer values * social commerce * technology experience

* blogs, social networks, user generated content (UGC) * catering - nonaccommodation facilities * consumer behaviour and experience

1. Sun, Kyung-A
2. Kim, Dae-Young


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 30 (2013), No. 1-2. - 108-125.

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