Melián-González, Santiago
      Online customer reviews of hotels: as participation increases, better evaluation is obtained / Santiago Melian-Gonzalez, Jacques Bulchand-Gidumal, Beatriz Gonzalez Lopez-Valcarcel.

KST: 733-1; KST: 2221; KST: 2413
* blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * hotelijerstvo * management ugostiteljskog poduzeća
* znanstveni članak
* eWOM online reviews * TripAdvisor * social media * hotels * customer management

* blogs, social networks, user generated content (UGC) * hotel industry * management of catering enterprise

1. Bulchand-Gidumal, Jacques
2. Gonzalez Lopez-Valcarcel, Beatriz


U: The Cornell Hotel and restaurant administration quarterly. Vol. 54 (2013), No. 3. - 274-283.

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