Impact of brand diversification on firm performance: a study of restaurant firms / Kyuwan Choi ... [et al.].

KST: 4222; KST: 2411; KST: 224
* image i marka (brand) * ekonomika ugostiteljskog poduzeća, financije * ugostiteljstvo - izvansmještajni kapaciteti
* znanstveni članak
* brand diversification * firm performance * restaurant industry

* image and brand * economics of catering enterprise, finances * catering - nonaccommodation facilities

1. Choi, Kyuwan
2. Kang, Kyung Ho
3. Lee, Seoki
4. Lee, Kyuseok


U: Tourism economics : the business and finance of tourism and recreation. Vol. 17 (2011), No. 4. - 885-903.

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