Using global positioning systems as a marketing tool: an analysis of U.S. consumers' use and perceptions / Cihan Cobanoglu ... [et al.].

KST: 362; KST: 2292; KST: 3223-1-1; KST: 1051
* marketing u turizmu - instrumenti * telekomunikacije * ponašanje i iskustvo potrošača * Sjeverna Amerika
* znanstveni članak
* global positioning systems (GPS) * location-based services * marketing * marketing tool * hospitality

* marketing in tourism - instruments * telecommunications * consumer behaviour and experience * North America

1. Cobanoglu, Cihan
2. Ciccarelli, Silvia
3. Nelson, Robert R.
4. DeMicco, Frederick J.


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 6. - 556-574.

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