Sun, Lucia (Bongran)
      Developing a conceptual model of brand equity in the hotel industry based on Aaker's perspective / Lucia (Bongran) Sun, Richard F. Ghiselli.

KST: 4222; KST: 4221-5; KST: 216-2
* image i marka (brand) * zadovoljstvo * kvaliteta u turizmu
* znanstveni članak
* brand equity * loyalty * awareness * association * perceived quality

* image and brand * satisfaction * quality in tourism

1. Ghiselli, Richard F.


U: Journal of quality assurance in hospitality & tourism. Vol. 11 (2010), No. 3. - 147-161.

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