Magnini, Vincent P.
      Gender differences in responses to written touch references in hsopitality print advertisements / Vincent P. Magnini, John N. Gaskins.

KST: 662-1; KST: 362; KST: 2221; KST: 332-2
* prospekti, brošure, leci * marketing u turizmu - instrumenti * hotelijerstvo * turistička destinacija - razni aspekti
* znanstveni članak
* destination advertising * hotel advertising * hotel marketing * touch * touch reference

* prospects, brochures, leaflets * marketing in tourism - instruments * hotel industry * tourism destination - diverse aspects

1. Gaskins, John N.


U: Tourism analysis : an interdisciplinary journal. Vol. 15 (2010), No. 3. - 331-343.

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