Denizci Guillet, Basak
      An exploratory study of multi-cultural view on the Disney-McDonald's alliance / Basak Denizci Guillet Asli D. A. Tasci.

KST: 224; KST: 523-2-1; KST: 4221-1; KST: 432
* ugostiteljstvo - izvansmještajni kapaciteti * tematski parkovi, zabavni parkovi * percepcije * turizam i kultura, umjetnost
* znanstveni članak
* Disney * McDonald's * brand equity * co-branding * Disney-McDonald's alliance * consumer perception

* catering - nonaccommodation facilities * theme parks, amusement parks * perceptions * tourism and culture, arts

1. Tasci, Asli D. A.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 1. - 82-95.

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