Doong, Her-Sen
      An initial investigation of integrating innovation diffusion models for drawing first-time visitors / Her-Sen Doong, Rob Law, Hui-Chih Wang. - 2009.

KST: 362; KST: 3223-1-1; KST: 1043
* marketing u turizmu - instrumenti * ponašanje i iskustvo potrošača * Istočna Azija i Pacifik
* znanstveni članak
* first-time visitors * innovation diffusion model * Hong Kong * marketing

* marketing in tourism - instruments * consumer behaviour and experience * East Asia and the Pacific

1. Law, Rob
2. Wang, Hui-Chih


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 26 (2009), No. 1. - 19-29.

---