Khan, Maryam
The growth and potential of multicultural meeting market: a case study / Maryam Khan.
KST: 81-5-2; KST: 362
* kongresni turizam * marketing u turizmu - instrumenti
* znanstveni članak
* meeting convention market * multicultural * minority * ethnic marketing * diversity
* congress tourism * marketing in tourism - instruments
U: Journal of quality assurance in hospitality & tourism. Vol. 9 (2008), No. 2. - 159-183.