Musante, Michael D.
      A modified brand personality scale for the restaurant industry / Michael D. Musante, David C. Bojanic, Jian (Jane) Zhang. - 2008.

KST: 4222; KST: 224
* image i marka (brand) * ugostiteljstvo - izvansmještajni kapaciteti
* znanstveni članak
* brand personality scale * restaurant image * brand identity

* image and brand * catering - nonaccommodation facilities

1. Bojanic, David C.
2. Zhang, Jiang (Jane)


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 16 (2008), No. 4. - 303-323.

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