Pike, Steven
      Consumer-based brand equity for destinations: practical DMO performance measures / Steven Pike. - 2007.

KST: 4222; KST: 363-2
* image i marka (brand) * marketing destinacija
* znanstveni članak
* destination branding * short breaks * destination marketing organizations * consumer based brand equity * performance measures

* image and brand * destination marketing

U: Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 1. - 51-61.

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