Christodoulidou, Natasa
      Determining customer expectations and attributes of a restaurant's lounge through utilizing multidimensional scaling / Natasa Christodoulidou, Clark S. Kincaid, Mehmet Erdem.

KST: 4221-1; KST: 4222; KST: 224
* percepcije * image i marka (brand) * ugostiteljstvo - izvansmještajni kapaciteti
* znanstveni članak
* brand orientation * multidimensional scaling (MDS) * lounge

* perceptions * image and brand * catering - nonaccommodation facilities

1. Kincaid, Clark S.
2. Erdem, Mehmet


U: Journal of quality assurance in hospitality & tourism. Vol. 7 (2006), No. 4. - 73-83.

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