Wilkins, Hugh
How self-image congruence impacts customer satisfaction in hotels / Hugh Wilkins, Bill Merrilees, Carmel Herington. - 2006.
KST: 4221-5; KST: 4222; KST: 2221
* zadovoljstvo * image * hotelijerstvo
* znanstveni članak
* hotel industry * customer satisfaction * self-image congruence
* satisfaction * image * hotel industry
1. Merrilees, Bill
2. Herington, Carmel
U: Tourism analysis : an interdisciplinary journal. Vol. 11 (2006), No. 5. - 311-318.