O'Neill, John W.
      Hotel guest satisfaction and brand performance: the effect of franchising strategy / John W. O'Neill, Anna S. Mattila, Qu Xiao.

KST: 4221-5; KST: 4222
* zadovoljstvo * image
* znanstveni članak
* guest satisfaction * brand management * brand performance * franchising strategy

* satisfaction * image

1. Mattila, Anna S.
2. Xiao, Qu


U: Journal of quality assurance in hospitality & tourism. Vol. 7 (2006), No. 3. - 25-39.

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