Baker, Leanne
"The trouble with today's young ones...": a case study of one club's failed attempt at attracting the youth market / Leanne Baker.
KST: 81-3-1; KST: 224; KST: 363-3
* dječji, omladinski i studentski turizam * ugostiteljstvo - izvansmještajni kapaciteti * marketing u turizmu - ostalo
* znanstveni članak
* clubs * youth market * marketing * strategic management * Seven-S Framework
* youth tourism * catering - nonaccommodation facilities * marketing in tourism - other
U: International journal of hospitality and tourism administration. Vol. 7 (2006), No. 2-3. - 211-225.