Hidden messages: a polysemic reading of tourist brochures, 5-17.
Developing a service quality questionnaire for the hotel industry in Mauritius, 19-27.
Effects of income, assets and age on the vacationing behavior of US consumers, 29-43.
Packaging places: designing heritage trails using an experience economy perspective to maximize visitor engagement, 45-58.
If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting, 59-71.
College student travel: a revised model of push motives, 73-85.