Ma, Qiaohui
      Hotel industry strategy execution management based on the balanced scorecard / Qiaohui Ma.

KST: 2413; KST: 2417; KST: 2221; KST: 1043
* management ugostiteljskog poduzeća * planovi razvoja ugostiteljskog poduzeća, controlling * hotelijerstvo * Istočna Azija i Pacifik
* znanstveni članak
* strategy management * efficient execution * balanced scorecard * China's hotel industry

* management of catering enterprise * development plans of catering enterprise, controlling * hotel industry * East Asia and the Pacific

U: China tourism research. Vol. 2 (2006), No. 3. - 360-371.

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