Jones, David L.
      An empirical approach to identitying cross-cultural modifications to international hospitality industry sales training / David L. Jones, Ken W. McCleary. - 2005.

KST: 362; KST: 432
* marketing u turizmu - instrumenti * turizam i kultura, umjetnost
* znanstveni članak
* byer-seller relationships * personal selling * sales management * sales training * hospitality * marketing

* marketing in tourism - instruments * tourism and culture, arts

1. McCleary, Ken W.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 4. - 65-81.

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