Lucas, Anthony F.
      Estimating the short-term efect of free-play offers in a Las Vegas hotel casino / Anthony F. Lucas, William T. Dunn, A. K. Singh.

KST: 2294; KST: 362; KST: 1051
* igračnice * marketing u turizmu - instrumenti * Sjeverna Amerika
* znanstveni članak
* casino marketing * direct mail offers * database marketing * casino management * customer loyalty * slot marketing

* casinos, gambling * marketing in tourism - instruments * North America

1. Dunn, William T.
2. Singh, A. K.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 2. - 53-68.

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