Murase, Hanako
      An examination of the differences in restaurant brand personality across cultures / Hanako Murase, David Bojanic. - 2004.

KST: 224; KST: 4222; KST: 432
* ugostiteljstvo - izvansmještajni kapaciteti * image * turizam i kultura, umjetnost
* znanstveni članak
* brand personality * quick-service restaurants * cultural differences

* catering - nonaccommodation facilities * image * tourism and culture, arts

1. Bojanic, David


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 2-3. - 97-113.

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