Jang, SooCheong (Shawn)
      A procedure for target market selection in tourism / SooCheong (Shawn) Jang, Alastair M. Morrison, Joseph T. O'Leary.

KST: 31; KST: 362
* istraživanje tržišta * marketing u turizmu - instrumenti
* znanstveni članak
* target market selection * segment attractiveness * activity segmentation * travel expenditure * cluster analysis

* market research * marketing in tourism - instruments

1. Morrison, Alastair M.
2. O'Leary, Joseph T.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 16 (2004), No. 1. - 17-31.

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