Kwun, Joon-Wuk
      Effects of brand, price, and risk on customers' value perceptions and behavioral intentions in the restaurant industry / Joon-Wuk Kwun, Haemoon Oh.

KST: 4221-1; KST: 3223-1-1; KST: 4222; KST: 224
* percepcije * ponašanje potrošača * image * ugostiteljstvo - izvansmještajni kapaciteti
* znanstveni članak
* customer value * brand reputation * brand class * perceived price * perceived risk * variety-seeking behavior * behavioral intention

* perceptions * consumer behaviour * image * catering - nonaccommodation facilities

1. Oh, Haemoon


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 1. - 31-49.

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