Sign.: T-362
Wöber, Karl W.
     Benchmarking in tourism and hospitality industries : the selection of benchmarking partners / Karl W. Wöber. - Wallingford : CABI Publishing, 2002. - XIII, 261 str ; 24 cm
ISBN 8 85199 553 5.

KST: 362; KST: 92
* marketing u turizmu - instrumenti * skupovi, zbornici
* benchmarking * benchmarking u hotelijerstvu

* marketing in tourism - instruments * gatherings, proceedings

Inv. br.: k2004/070

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