Fontanari, Martin
      The "Comparative analysis of spas" - an instrument for the re-positioning of spas in the context of competition in spa- and health tourism / Martin Fontanari, Alexandra Kern.

KST: 81-4-1; KST: 362
* toplice * marketing u turizmu - instrumenti
* znanstveni članak
* health toruism * trends * strategic positioning * data-based rankings * product development * marketing strategies

* spas * marketing in tourism - instruments

1. Kern, Alexandra


U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 58 (2003), No. 3. - 20-28.

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