DeFranco, Agnes L.
      From Guanxi to customer relationship marketing : origins, development, and implications for optimization in the hospitality industry / Agnes L. DeFranco, Morgan Geddie.

KST: 4221-5
* zadovoljstvo
* znanstveni članak
* customer satisfaction * customer relationship marketing * mass customization * networking

* satisfaction

1. Geddie, Morgan W.


U: International conference on service management : proceedings. - Angers : Presses de l'Universite d'Angers, 2001. - ISBN 2-903075-87-5. - str. 101-108.

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