Geddie, Morgan W.
      From Guanxi to customer relationship marketing : how the constructs of Guanxi can strengthen CRM in hospitality industry / Morgan W. Geddie, Agnes L. DeFranco, Mary F. Geddie.

KST: 363; KST: 4221-5
* marketing u turizmu - posebna pitanja * zadovoljstvo
* znanstveni članak

* marketing in tourism - specific issues * satisfaction
* state tourism * print advertising * ad copy * syntactic structure

1. DeFranco, Agnes L.
2. Geddie, Mary F.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 13 (2002), No. 3. - 19-33.

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