Olmeda, Ignacio
      Data mining techniques and applications for tourism internet marketing / Ignacio Olmeda, Pauline J. Sheldon.

KST: 73; KST: 362
* informatika i turizam * marketing u turizmu - instrumenti
* znanstveni članak

* tourism and informatics * marketing in tourism - instruments
* tourism internet marketing * customer relationship management * data mining * web mining

1. Sheldon, Pauline J.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 11 (2001), No. 2-3. - 1-20.

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