Olmeda, Ignacio
Data mining techniques and applications for tourism internet marketing / Ignacio Olmeda, Pauline J. Sheldon.
KST: 73; KST: 362
* informatika i turizam * marketing u turizmu - instrumenti
* znanstveni članak
* tourism and informatics * marketing in tourism - instruments
* tourism internet marketing * customer relationship management * data mining * web mining
1. Sheldon, Pauline J.
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 11 (2001), No. 2-3. - 1-20.