Robledo, Marco Antonio
      DBM as a competitive strategy: the state of the art in the Spanish hotel industry / Marco Antonio Robledo.

UDK: 338.484:502.131.1 (861); 338.48-44 (210.7) (861)

KST: 362; KST: 1023ES
* marketing u turizmu - instrumenti * Španjolska
* znanstveni članak * review

* marketing in tourism - instruments * Spain
* customer loyalty * customer relationship management * database marketing * frequent-stay programmes * relationship marketing * super segmentation

U: Tourism : an international interdisciplinary journal. Vol. 50 (2002), No. 1. - 43-50.

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