Bohan, Peter
      A study into the use of management science and marketing research techniques in the Irish tourism industry / Peter Bohan, Dominic Dillane.

KST: 363; KST: 2413
* marketing u turizmu - posebna pitanja * management ugostiteljskog poduzeća
* znanstveni članak

* marketing in tourism - specific issues * management of catering enterprise
* management science * marketing research * Irish tourism industry * tourism education

1. Dillane, Dominic


U: Journal of teaching in travel & tourism : the official journal of ISTTE - International Society of Travel and Tourism Educators. Vol. 1 (2001), No. 4. - 53-63.

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