Profiling the U.S.-bound Chinese travelers by purpose of trip, 3-16.
The importance of selling abilities in corporate hospitality sales to corporate customers, 17-32.
Improving service quality in the hospitality industry: a framework, 33-44.
Leveling the playing field: E-marketing's impact on lodging operations, 45-60.
Showing off what you do (and how you do it), 61-77.
Technology, convenience and consumption, 79-84.