Reich, Allen Z.
      Improving the strategy selection process: the strategic analysis questioning sequence / Allen Z. Reich. - 2000.

KST: 2413; KST: 2417
* management ugostiteljskog poduzeća * planovi razvoja ugostiteljskog poduzeća, controlling
* znanstveni članak

* management of catering enterprise * development plans of catering enterprise, controlling
* strategic analysis * decision-making * market position * implications * alternative strategies * strategicf thrust

U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 1. - 75-102.

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