Kasavana, Michael L.
      Investing in customer equity: using technology to build your frequent diner programs / Michael L. Kasavana, Bonnie J. Knutson.

KST: 224; KST: 2414
* ugostiteljstvo - izvansmještajni kapaciteti * tehničko-tehnološki aspekti ugostiteljskog poduzeća
* znanstveni članak

* catering - nonaccommodation facilities * technical and technological aspects of catering enterprise
* frequent diner program * customer loyalty * restaurants * one-to-one marketing * relationship marketing

1. Knutson, Bonnie J.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 7 (2000), No. 1. - 63-74.

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