Meler, Marcel
International Conference on Tourism and Transition
(Dubrovnik ; 2000)
      Marketing characteristics of hotel-and-tourism-industry offer of the Republic of Croatia in globalization conditions / Marcel Meler, Drago Ružić. - 2000. - 237-258.

UDK: 339.138:338.48 (497.5-69)]:316.32

KST: 361; KST: 362; KST: 1023HR
* marketing u turizmu - općenito * marketing u turizmu - instrumenti * Hrvatska
* referat na skupu

* marketing in tourism - general * marketing in tourism - instruments * Croatia
* marketing characteristics * hotel-and-tourism-industry * structural-change process * globalization * catering facilities

1. Ružić, Drago


U: Tourism and transition : proceedings of the International Conference held in Dubrovnik, Croatia, November 22-24, 2000 / organized by Faculty of Tourism and Foreign Trade Dubrovnik. - Dubrovnik : Fakultet za turizam i vanjsku trgovinu, 2000. - ISBN 953-96606-0-2. - ISSN k2000-191. - , 237-258.

---