McEvoy, Bernard J.
      Integrating operational and financial perspectives using yield management techniques: an add-on matrix model / Bernard J. McEvoy.

KST: 2413; KST: 2411
* management ugostiteljskog poduzeća * ekonomika ugostiteljskog poduzeća, financije
* znanstveni članak

* management of catering enterprise * economics of catering enterprise, finances
* financial modelling * management * profitability * return on investment * risk * yield

U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 9 (1997), No. 2. - 60-65.

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