Donaghy, Kevin
      Implementing yield management: lessons from the hotel sector / Kevin Donaghy, Una McMahon-Beattie, David McDowell. - 1997.

KST: 2221; KST: 2413
* hotelijerstvo * management ugostiteljskog poduzeća
* znanstveni članak

* hotel industry * management of catering enterprise
* cosporate planning * hotels * management techniques * organizational change * technological change * yield

1. McMahon-Beattie
2. McDowell, David


U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 9 (1997), No. 2. - 50-54.

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