Ali Koseoglu, Mehmet
      Market orientation, strategy and revenue growth in the Turkish hotel industry / Mehmet Ali Koseoglu, John A. Parnell, James D. Doyle.

KST: 2221; KST: 3; KST: 1023
* hotelijerstvo * turizam i tržište * Sredozemlje
* znanstveni članak
* Turkey * hospitality * hotel * market orientation * strategy * capability * competitive intensity * performance

* hotel industry * tourism and market * Mediterranean

1. Parnell, John A.
2. Doyle, James D.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 7-8. - 1099-1116.

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