Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays - evidence from United Kingdom (UK) consumers / Cheng-Hao Chen ... [et al.].

KST: 733-1; KST: 4221-2; KST: 3223-1-1; KST: 313; KST: 1024GB
* WEB 2.0, blog, društvene mreže, sadržaj koji stvara korisnik (UGC - User Generated Content, User Generated Reviews i/ili User Generated Media), eWoM (od-usta-do-usta), recenzije, e-usluge * odluke, izbor, namjere * ponašanje i iskustvo potrošača * segmentacija * Velika Britanija
* znanstveni članak
* online review * electronic word-of-mouth (eWOM) * consumer purchase decision-making process * information search * segmentation * United Kingdom

* WEB 2.0, blogs, social networks, user generated content (UGC), User Generated Reviews and/or User Generated Media, eWoM, reviews, e-services * decisions, choice, intentions * consumer behaviour and experience * segmentation * United Kingdom

1. Chen, Cheng-Hao
2. Nguyen, Bang
3. Klaus, Philipp "Phil"
4. Wu, Meng-Shan


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 7-8. - 953-970.

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