Terblanche, Nic S.
Customers' perceived benefits of a frequent-flyer program / Nic S. Terblanche.
KST: 2254; KST: 4221-4; KST: 100
* zračni promet * preferencije, vjernost * svijet
* znanstveni članak
* customer benefits * frequent-flyer programs * recognition * convenience and exploration
* air transportation * preferences, loyalty * world
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), No. 3-4. - 199-210.