Yang, Yan
      How customer experience affects the customer-based brand equity for tourism destinations / Yan Yang, Xiaoming Liu, Jun Li.

KST: 3223-1-1; KST: 322; KST: 633-1; KST: 1043
* ponašanje i iskustvo potrošača * faktori turističke potražnje * učinkovitost promocije i usmena promocija * Sjeveroistočna Azija
* znanstveni članak
* customer experience * customer-based brand equity for tourism destination (CBBEDTD) * service performance * Mainland Chineseoutbound tourists * word-of-mouth (WOM)

* consumer behaviour and experience * factors of tourist demand * tourism efficacity and word of mouth * North-East Asia

1. Liu, Xiaoming
2. Li, Jun


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 32 (2015), Supplement 1. - S97-S113.

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