Developing a market-specific destination image scae: a nomological validation approach / Chun-Chu Chen ... [et al.]. - 2015.

KST: 332; KST: 363-2; KST: 4222; KST: 7; KST: 1043
* turistička destinacija * marketing destinacija * image i marka (brand) * praćenje i prognoziranje turizma * Sjeveroistočna Azija
* znanstveni članak
* destination image * destination saliency * scale development * nomological validation

* tourist resorts * destination marketing * image and brand * registration and forecasting in tourism * North-East Asia

1. Chen, Chun-Chu
2. Lin, Yueh-Hsiu
3. Gao, Jie
4. Kyle, Gerard


U: Tourism analysis : an interdisciplinary journal. Vol. 20 (2015), No. 1. - 3-12.

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