Legohérel, Patrick
      Variety-seeking: using the CHAID segmentation approach in analyzing the international traveler market / Patrick Legoherel, Cathy H. C. Hsu, Bruno Dauce.

KST: 313; KST: 3223-1-1; KST: 1043
* segmentacija * ponašanje i iskustvo potrošača * Sjeveroistočna Azija
* znanstveni članak
* variety seeking * exploratory buying behavior * CHAID * segmentation

* segmentation * consumer behaviour and experience * North-East Asia

1. Hsu, Cathy H. C.
2. Dauce, Bruno


U: Tourism management : research - policies - practice. Vol. 46 (2015). - 359-366.

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